How To Batch An Entire Month Of Social Content

Keeping up with your social media content can feel overwhelming and stressful. First, there’s coming up with what to post. Then, there’s finding the time to actually create, plan, and post the content… The feelings of overwhelm and uncertainty tied to creating social media content leaves many people either scrambling to post in real time, or not posting at all.

Yet, in today’s day and age showing up on social media is ESSENTIAL to growing your brand.

Luckily, there are a few tricks that can ease the burden of social media marketing, leave you with great content that flows together, and get you in the habit of showing up on social consistently.

The solution?

 

 

CONTENT BATCHING. 

By sitting down to batch an entire month’s worth of social media content in one sitting, you alleviate the stress of having to create in-the-moment posts AND can more easily create engaging content that flows with your marketing calendar. Sound like your cup of tea?

Here’s how you can start content batching today:

1. STAY AHEAD

Planning content in advance will save you so much time, energy, and oh-sh*t moments. At Creatively Wired, we like to plan out our content at least a month in advance (and can update content as needed in real-time) for both ourselves and our clients. Staying ahead helps us align our social media content with other upcoming marketing initiatives and provides us with more flexibility to juggle our social media needs with life’s unexpected moments.

We recommend that you begin batching a month’s worth of social content at least 2-4 weeks before the beginning of the month that you plan on batching for.

2. COMMIT TO A CONSISTENCY

How many times a week are you going to post? Once you define this, it’s easier to figure out how much content you need to create for a given month. For instance, if you plan on posting 4 times/week you know that you’ll need to create or repurpose a minimum of 16 posts each month.

PRO TIP: Make sure that you commit to a consistency that you can stick to, as it will play a factor in how your content ranks in platform algorithms. At Creatively Wired, we try to stick to 3-4 posts/week. ⠀

3. IDENTIFY KEY MOMENTS

Once you’ve determined how many posts you’ll be sharing each week, you can start filling in the content calendar by identifying any upcoming key moments (think: holidays, brand campaigns, promotions, events, etc.). For example, if you know that you’re going to be launching a new freebie midway through the month, make sure that you input content placeholders in the days leading up to the launch. ⠀

 
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4. FILL CONTENT GAPS WITH PLACEHOLDERS

Once all key moment placeholders have been added, you can go back throughout the calendar and fill in any content gaps with topic placeholders. For this step, we recommend asking yourself questions like:

What valuable content can I provide to serve my audience?
Are there content themes that I can group together/post chronologically to provide richer, higher quality content for my followers?
What tips, behind-the-scenes moments, or lifestyle tidbits can I share that will give others a taste of my brand?
How can I build relationships with my followers while promoting the services/products that I offer?

Use these questions to brainstorm content ideas to fill in remaining gaps in the calendar.

 
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5. GET DETAILED

In this final stage of content batching, you’ll replace all placeholders with post-specific copy and images. You’ll get our content lookin’ ready for the masses and will use a text editor to get the formatting of each post exactly how we want it. Once you've batched a month's worth of content, use a scheduler like @latermedia to add it all into a calendar.⁠

 
Pssst…As copywriters, we prefer to begin with writing post copy first and then adding images in later. However, the visually savvy may prefer to start by selecting images and then adding in copy last. ⠀

Pssst…As copywriters, we prefer to begin with writing post copy first and then adding images in later. However, the visually savvy may prefer to start by selecting images and then adding in copy last. ⠀

 

Following these content batching steps will cause you less stress and mess, while freeing up more time for you to focus on what you do best 🙌⁠

 

 

Still feeling uneasy about social media marketing?
Let us take it off your “to-do” list.

Jordyn Kerr